A homeowner in Waukesha for 20 years, Steve is president of the Waukesha Dog Parks Organization and enjoys motorcycling, fishing and staying on top of politics.
One of the tenets of salesmanship is to know when to stop the pitch and when to ask for the order. Yesterday I saw an variation of that at a local business which I think other businesses might want to consider.
Every business wants to give the impression that it is stable and will be around for the long run. Never does one want to let it be known that things are rough, even though most attempts at cutting costs are soon apparent to customers. Sometimes, it isn't so apparent. Everyone knows that the US automakers are having a tough time of it. Ford at least seems to be holding it's own without looking for help from the government. Other businesses are doing well, making a profit at least, yet the government gives them bailout money.
Suburpia on Grandview has put a letter on the counter saying in effect, times are tough and we need your help. They say that they need to increase sales by 100+ sandwiches a week to keep the doors open. Cousins down the road has slashed prices on certain sandwiches in an attempt to get a little business that would be traveling to McDonalds or Wendy's.
Asking for an increase of purchases from customers is a novel idea. I've been sold by the pitch back in the 1970's. Now you're asking for an increase in the order. I'd like to see them survive. But in exchange for more business from me, what about something in return? After all, $5 for a sub, chips and soda down the road is tempting too and it's my wallet I have to ultimately look out for.