NOW:53146:USA01489
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01489
63°
H 63° L 50°
Partly Cloudy | 7MPH

Shoppe is raising bakery bar

May 1, 2008

Any business owner will tell you, their goal is to grow their business. It takes hard work, dedication, many hours and, of course, a great product to sell. Ken and Peggy Heil, husband and wife and owners of Sweet Perfections Bake Shoppe in historic downtown Waukesha have raised the bar on what a bakery should be, and it all started as a home-based business.

"We started out baking cakes at home for weddings and were only Web-based," said Ken. "A lot of our wedding clients were asking for other products for birthdays and parties." So from that success, the business turned into primarily a cake and pastry shop in November 2004 as Sweet Perfections Bake Shoppe.

"We knew, with our experiences and tastes, we could provide a higher level of service and product," said Ken. That is apparent from the moment you walk into the European-style bakery. From the exquisitely decorated tiered cakes to the beautifully hand-crafted tarts, to the "to-die-for" chocolate truffles, the customer is not disappointed.

So good is the quality and presentation, and, of course, taste, of the vast array of pastry offerings, the Heils have a patent pending on their signature item, the "Cheez Torte." That little slice of heaven is dark chocolate enveloping a vanilla cheesecake with a lacing of red raspberry preserves. One bite and you'll know why the patent office is taking so long to approve the patent. One guess could be that several requests have been made to sample, and resample, the delicacy.

Sweet Perfections is quickly expanding into the commercial market, as well. The specialty pastries can now be found at upscale grocers in the Waukesha and Milwaukee area.

Sweet Perfections Bake Shoppe specializes in wedding cakes and decorated cakes for special occasions such as graduations, birthdays, anniversaries and more. They also offer a wide variety of pastries, cookies and breads. In all, Sweet Perfections makes more than 400 products.

Customers keep coming back. "This bread is like the one my mom used to make," said Dave Schramke of Waukesha. "I come here whenever I want to taste some good bread." Dave recommends the raisin pecan and the country white, with a "schmear" of cream cheese, of course.

This story was written by the Waukesha Business Improvement District

For your info

What: Sweet Perfections Bake Shoppe

Where: 918 N. Barstow

Phone: (262) 446-CAKE

Web site: www.sweetperfections.com

E-mail: swtperfections@hotmail.com

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Committee moves proposed downtown Waukesha apartment forward 6/30

» Jury trials scheduled for Waukesha gas station homicide suspects 6/29

» Lodi woman killed in Waukesha County single-vehicle crash 6/28

» Woman given 12 months probation for downtown Waukesha stabbing incident 6/26

» Judge sentences Waukesha woman who beat daughter to probation 6/25

» St. Mary's holding annual three-day church festival this weekend in Waukesha 6/25

» Environmental groups remain opposed to Waukesha request for lake water 6/25

» Waukesha Police Report: June 25, 2015 issue 6/25

» Woman who drove car onto railroad tracks in Waukesha sentenced to jail 6/24

» Rep. Chris Kapenga wins District 33 Republican state Senate primary 6/23

» Tribute Tuesday concert series kicks off in Cutler Park 6/23

» Rosalie Smith, a Waukesha North grad, crowned Miss Wisconsin 6/23

» Fire breaks out at south side Waukesha manufacturing facility 6/22

» 2015 4th of July events in suburban Milwaukee 6/22

» Catholic Memorial soccer once again the best in the state 6/22

» Main Street construction crosses the finish line in downtown Waukesha 6/20

» Waukesha County Museum will reopen on Thursday afternoons 6/19

» Psychiatrist: Girl in Slender Man case needs mental intervention Updated:  6/18

» Waukesha Police Report: June 18, 2015 issue 6/18

» Family history of mental illness revealed in Slender Man case Updated:  6/17

» Waukesha middle school teacher: Morgan Geyser had 'social problems' in the classroom 6/17

» Waukesha would lose money from changes in hotel room tax laws 6/17

» Waukesha celebrates Les Paul's 100th birthday 6/16

» Waukesha man allegedly robbed Walgreens pharmacy at knifepoint 6/16

» Big Bend man, previously charged with public masturbation, now charged with murder 6/16

View All Posts Got a tip? Welcome rss

Advertisement

Advertisement

Local Business Directory

CONNECT    

Advertisement

What's Happening NOW

WaukeshaNOW.com and the Waukesha & Pewaukee Visitors Bureau are teaming up to provide you with an online calendar of community events and attractions. E-mail us to learn how to submit an event.