Any business owner will tell you, their goal is to grow their business. It takes hard work, dedication, many hours and, of course, a great product to sell. Ken and Peggy Heil, husband and wife and owners of Sweet Perfections Bake Shoppe in historic downtown Waukesha have raised the bar on what a bakery should be, and it all started as a home-based business.
"We started out baking cakes at home for weddings and were only Web-based," said Ken. "A lot of our wedding clients were asking for other products for birthdays and parties." So from that success, the business turned into primarily a cake and pastry shop in November 2004 as Sweet Perfections Bake Shoppe.
"We knew, with our experiences and tastes, we could provide a higher level of service and product," said Ken. That is apparent from the moment you walk into the European-style bakery. From the exquisitely decorated tiered cakes to the beautifully hand-crafted tarts, to the "to-die-for" chocolate truffles, the customer is not disappointed.
So good is the quality and presentation, and, of course, taste, of the vast array of pastry offerings, the Heils have a patent pending on their signature item, the "Cheez Torte." That little slice of heaven is dark chocolate enveloping a vanilla cheesecake with a lacing of red raspberry preserves. One bite and you'll know why the patent office is taking so long to approve the patent. One guess could be that several requests have been made to sample, and resample, the delicacy.
Sweet Perfections is quickly expanding into the commercial market, as well. The specialty pastries can now be found at upscale grocers in the Waukesha and Milwaukee area.
Sweet Perfections Bake Shoppe specializes in wedding cakes and decorated cakes for special occasions such as graduations, birthdays, anniversaries and more. They also offer a wide variety of pastries, cookies and breads. In all, Sweet Perfections makes more than 400 products.
Customers keep coming back. "This bread is like the one my mom used to make," said Dave Schramke of Waukesha. "I come here whenever I want to taste some good bread." Dave recommends the raisin pecan and the country white, with a "schmear" of cream cheese, of course.
This story was written by the Waukesha Business Improvement District
For your info
What: Sweet Perfections Bake Shoppe
Where: 918 N. Barstow
Phone: (262) 446-CAKE
Web site: www.sweetperfections.com
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Waukesha gets into tiff over how to help struggling condo complex
- Latest Waukesha homicide still murky on details
- Lifeway Foods now making kefir at former Golden Guernsey plant in Waukesha
- Waukesha County board rejects senior apartment plan for former Moor Mud Baths Resort site
- Waukesha Police Report: Sept. 3, 2015 issue
- OSHA cites Waukesha Iron & Metal with 11 violations tied to fatality
- Waukesha Alderman Roger Patton resigns from common council due to poor health
- HAWS' expansion in Waukesha will help address space needs
- Final two Waukesha elementary schools set to receive iPads
- New faces will lead way at many Waukesha schools