Sendik’s Food Markets will open its first store in Waukesha at the Meadowbrook Marketplace on Saturday, June 24.
The 44,500-square-foot store, 701 Meadowbrook Road, will have an expanded Sendik’s Fresh2GO signature deli island offering grilled-to-order paninis, made-to-order sushi, a salad bar, a hot bar with homemade favorites, an olive bar and other fresh grab-and-go items.
A ceremonial community ribbon cutting will be at 4 p.m. Tuesday, June 27.
To celebrate the opening, promotional prices and grand opening events will take place all week long as shoppers head into the extended Independence Day weekend.
The store will offer produce, meats and seafood, floral, bakery, specialty grocery and a selection of wine, beer and spirits.
“We are thrilled to have found a wonderful location in the city of Waukesha and can’t wait to open this store,” said family co-owner Ted Balistreri. “We will work hard to earn customers’ trust and business and look forward to being a vibrant part of the community.”
The store will employ approximately 100 associates and will be the 17th location for the family owned grocer and the third to open in 2017. A Fresh2GO small-format store in Greendale opened in March and a full-line store at The Corners of Brookfield in April.
Additionally, a Fresh2GO is slated to open in Hales Corners in the coming weeks. For more information, visit www.sendiks.com.
Sendik's new store is on the site of a former Sentry store, which closed last fall after the Sendik's development was announced.
Fewer and more
The addition of yet another grocery brand to Waukesha continues a rapid change in the grocery retail environment locally.
The closing leaves the Fox Run store as the only remaining Sentry store in Waukesha.
Sentry previously operated at four other locations: in downtown Waukesha along Bank Street, in Moreland Plaza where Gold's Gym now stands, along Moreland Boulevard off Manhattan Drive, and (briefly) on the hill overlooking Arcadian Avenue and Les Paul Parkway now occupied by U-Haul but originally built for Jewel-Osco.
Jewel-Osco exited the Milwaukee-area market after a brief tenure until 2006.
But Waukesha has also seen the addition of Woodman's, Meier and a Walmart supercenter, in addition to the new Sendik's, all during the current decade. Plus, Kroger entered the market through its acquisition of Roundy's in 2016 and now operates three Pick ’n Save stores in the city.