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Hamacher Resource Group, Inc. (HRG) has trained and certified thirteen merchandisers for Puerto Rican drug wholesaler Drogueria Betances.

The training program spanned several months, and covered the essentials of effective pharmacy front-end merchandising. This first class of merchandisers earned certification from HRG staff and will be implementing their new skills in Betances’ client community pharmacies across Puerto Rico.

To begin their merchandising initiative among stores, Betances held an invitation-only event for pharmacists. The two-hour education session focused on category management and the value of independent pharmacies in the community.

Hamacher Resource Group provides category management, business strategy and marketing services. Founded in 1980, HRG is headquartered in Waukesha. Visit hamacher.com for more information.

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