Powersports dealer fills up another vacant spot on prominent local corner


Another vacant building on the city's east side will have a new tenant this spring when Action Power Sports takes over the former Walmart Neighborhood Market building at S14 W22605 Coral Drive.

Action Power Sports, a local family-owned powersports vehicle and equipment dealer, announced the move on March 6. As a result, the company will the close its current dealership at 202 Travis Lane, and expects to be up and running at its new location in April, a news release said.

The 42,000-square-foot Neighborhood Market building sits along Highway 164 between Arcadian Avenue and Main Street – just north of the former Jewel-Osco building – in the town of Waukesha.

According to state real estate records, Action Power Sports paid Walmart about $3.5 million for the 15-acre property. The sale was finalized late last month.

Vacancies filling up

The Neighborhood Market store was one of a few notably vacant buildings at or near Arcadian and Highway 164. Walmart shuttered the store more than a year ago. The old Jewel-Osco, a 62,450-square-foot building, was another.

But not anymore.

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The city's plan commission recently approved plans for a U-Haul facility at the Jewel-Osco site, which was twice vacated in its short history – first in 2007 when Jewel-Osco abandoned the Milwaukee-area market and again in 2008 when Sentry left the site after a short stay.

"We’re thrilled to have Action Power Sports expand in the town and take over an under-utilized retail center," said Town Chairman John Marek. "We look forward to a great relationship and wish the newly expanded dealership huge success."

Size matters

Action Power Sports will significantly expand its operation with the move. The company's current dealership is about 20,000 square feet, or roughly half the size of the new store, said Marketing and Promotions Director Julie Newhauser.

"The physical size of power sports vehicles manufacturers offer has increased in the last five years and the space we need to display them has to follow suit," said Action Power Sports owner Steve Scholler. "It’s an exciting time to be in power sports. Our giant parking lot will offer plenty of room for test rides, training and events."

The company said in the release that it expects to have the new store up and running sometime next month, and is planning a grand opening "bash" for summer.

The new space will be occupied by new and used motorcycles, dirt bikes, three-wheel roadsters, all-terrain vehicles, side-by-side utility vehicles, snowmobiles, waverunners, scooters, vehicle parts, accessories and apparel, as well as a full-service repair shop.

Action Power currently employs 30 people and is looking to add several more staff this month, the release said. A liquidation sale of remaining inventory at the Travis Lane dealership is under way.

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