GERMANTOWN - Teen clothing retailer Rue21 is closing about one-third of its stores nationally, including its Germantown location, N96 W19140 County Line Road, as it focuses more on its online presence.
In a statement to Northwest Now, a spokesperson for the company said it will not be determined for several more weeks when the Germantown store and its other locations will close.
“As part of our ongoing business transformation into a more cost efficient operator, we are closing unprofitable stores across our fleet in order to focus on our many hundreds of highly profitable locations. The exact number and timing of these closings will be determined in the coming weeks.”
The Pittsburgh-based retailer has more than 1,100 stores across the country; of which 400 nationally will close, including five in southeastern Wisconsin in Waukesha, Milwaukee, West Bend, Lake Geneva and Germantown.
The company has not indicated how many employees will be impacted by the Germantown closing, nor whether they will have the opportunity to transfer to another location in the region.
Chains remaining open that are closest to Germantown include locations in Brookfield Square, Southridge Mall and the West Allis Towne Center.