TALKING TECH

Mitu's focus on Latino youth paying off

Jefferson Graham

USA TODAY

Beatriz Acevedo, the co-founder of mitu, an online network focusing on latino youth.

SANTA MONICA, Calif. - With 2 billion monthly views for its programming, Beatriz Acevedo knows the power of the Latino online audience.

She's the co-founder and president of mitu, which produces mostly english language videos that get seen on Facebook, YouTube, Snapchat and elsewhere. They clearly strike a chord with folks whose parents grew up with Univision and Telemundo.

In these excerpts from our recent #TalkingTech Facebook Live stream from mitu's offices here, Acevedo tells the story of how an immigrant from Mexico found success in Los Angeles, why having a diverse talent pool is good for business and talks about the breakthrough of having a Latino themed channel on the Snapchat platform.

Click below to see the highlights:

You can watch the complete interview here: