NOW:53146:USA01489
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01489
54°
H 54° L 28°
Clear | 98MPH

StrateVantage Rebrands as Meta4 Marketing & Communication

May 19, 2014

This has been transition week at Meta4 Marketing & Communication as the company rebranded to better align its brand with its service mix, and to enhance its appeal to mid-size organizations. The newly rebranded company is focused on four service areas:

1. Branding
2. Public relations & social media
3. Content & collateral development
4. Employee engagement

“Over the past several years, our business has taken off in new directions, due in large part to the explosion in social media and content marketing, as well as the need for companies to enhance their brands and rebuild their marketing mix following the Great Recession,” said Tracy Shilobrit, president of Meta4 Marketing & Communication. “We’ve just outgrown our previous brand, so we knew it was time to make a change.”

The company was launched in 2008 as a corporate communication consultancy focused on serving large, multi-national organizations. Over the past six years, while the company was known as StrateVantage Communications, its client base has grown to include both large and mid-size companies, and its service capabilities have evolved as the team has expanded with a broader range of skills.

Meta4 now includes a core team of nine strategists, writers, designers and developers, complemented by several part-time specialists who are brought in to assist when needed. The team operates via a virtual office based in Waukesha, leveraging technology for maximum efficiency and work-life balance.

“Metaphors are one of the most powerful figures of speech, bringing clarity to complex concepts, and we use them regularly to help clients tell their stories, so we thought the name Meta4 was quite fitting,” said Shilobrit. “The prefix ‘meta’ also conveys the heavy reliance on technology and metadata in today’s marketing, while the number 4 is aligned with our 4 service areas and the 4 causes on which we focus our community investment.”

The company’s new tagline, “What’s your story?” conveys the company’s focus on finding the unique story at the core of every client’s business and delivering it in a sophisticated way to help them educate, engage, inspire and persuade their stakeholders.

The new Meta4 brand will be showcased with an exhibit at BizExpo at Potawatomi Hotel & Casino on May 21.

Meta4 makes a difference in the community by donating hundreds of hours of professional services and significant financial support each year to four primary causes:

1. Helping troubled adolescents to overcome challenges and find success in life
2. Supporting economic development and job creation
3. Encouraging effective and efficient government
4. Honoring veterans

Meta4 is certified as a woman-owned business enterprise (WBE) by the State of Wisconsin, the Women’s Business Enterprise National Council (WBENC) and the Small Business Administration. In 2013, the company earned 3rd place in the Outstanding Woman-owned Business of the Year awards from the Wisconsin Economic Development Corporation (WEDC).

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Waukesha North Marching Band captures eighth straight state championship 11:00 AM

» Slender Man stabbing suspect's attorney contesting doctor's ruling that Anissa Weier is competent 09:55 AM

» Poll: Which area team will win a state football title? 09:00 AM

» Competency evaluation results for Anissa Weier, one of Slender Man stabbing suspects, will be revealed in court 10/21

» Comedian Frank Caliendo to perform at halftime of Bucks' home opener 10/20

» Across Wisconsin, uneven property assessments fly in the face of fairness Updated:  10/19

» Catholic Memorial's win over Waukesha West ensures crazy four-team tie for Classic 8 title 10/17

» Preps football photos of the week: Week 9 10/17

» Waukesha North going for its eighth straight state band title 10/17

» Bill Mitchell returns to Waukesha County Board 10/16

» Waukesha man sentenced for threatening New Jersey judge 10/15

» Crews clear crash that closed westbound lane of I-94 in Waukesha County Updated:  10/15

» Waukesha Police Report: Oct. 16, 2014 issue 10/15

» Waukesha County chairman's salary could be cut in half 10/14

» Mukwonago football team lands huge victory over Catholic Memorial 10/11

» Preps football photos of the week: Week 8 10/10

» Prairie Home Cemetery hosts Puppy Prance on Saturday 10/10

» Waukesha Police Report: Oct. 9, 2014 issue 10/9

» Submit election letters now: deadline is Oct. 20 10/9

» Kitchen fire sends one to hospital in Waukesha 10/8

» Accident at Meadowbrook and Silvernail in Waukesha 10/7

» Waukesha's Common Council denies New Berlin's request for its fire services 10/7

» Packed Waukesha courtroom witnesses Wisconsin Supreme Court at work Updated:  10/7

» Waukesha woman, 31, charged in death of 2-year-old girl Updated:  10/7

» Waukesha could give fire assistance to New Berlin 10/7

View All Posts Got a tip? Welcome rss
Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Advertisement

Local Business Directory

CONNECT    

What's Happening NOW

WaukeshaNOW.com and the Waukesha & Pewaukee Visitors Bureau are teaming up to provide you with an online calendar of community events and attractions. E-mail us to learn how to submit an event.